Book Review: Thursday’s Child: The Mike Kendrick Story

Posted on by 5WC in Book
Mike Kendrick - Thursday's Child - Header

It’s a strange situation to be reading the biography of a man you have met, know and who, through their business actions, has had such a shaping on your entire life and yet be treated to stories and anecdotes that you’ve never heard or realised took place. But that is what exactly happened recently as I read Thursday’s Child: The Mike Kendrick Story.

Mike was an early pioneer and overly enthusiastic hot air balloonist who went on to create the company that would be Virgin Airship & Balloon Company. The business that was responsible for creating, capturing and expanding my love of lighter than air flight into an obsession. Without Mike and his foresight to use balloons as a marketing product, we wouldn’t have had lighter than air craft representing: Choc Dips, Sonic the Hedgehog, or Action Man to name just three. Read more