On Your Marks, Get Set, Go! The Virgin London Marathon 2012

Posted on by 5WC in Hot Air Ballooning

Each year, as around 35,000 runners start the grueling 26-mile course around the streets of London, they are wished good luck by a mass display of tethered hot air balloons. For the last 3 years, this display is organised on behalf of the Marathon by Airship & Balloon Company and it has become a real feature of the start line gaining mass television coverage, print media and in recent years the social media platforms (e.g. Twitter).

I was there this year working for Airship & Balloon Company tethering the Lucozade cloudhopper and while wind conditions on the surface were faster than you would ideally like, especially for tethering a one-man balloon where the basket is replaced by a seat, at no point did they become unsafe. Read more

Lucozade Says YES To Crystal Palace

Posted on by 5WC in Hot Air Ballooning

In the same way that there are many different types and sizes of car, there are as many diferent types and sizes of hot air balloons. For me, one of my absolutely favourites, are the small one man balloons known as cloudhoppers. Where the traditional wicker basket is replaced with a simple seat for the pilot.

Lucozade are currently using a cloudhopper to advertise their YES campaign as they feel the small, sleek image better fits their active brand, and I spent two days tethering the balloon at the National Sports Center, Crystal Palace for the Aviva London Athletics Grand Prix.

Lucozade Crystal Palace 01

Read more