Coming To A Sky Near You, For The First Time Since 1995!

Posted on by 5WC in Hot Air Ballooning

One aspect of commercial hot air ballooning is sponsorship, where companies’ will buy a hot air balloon with the envelope artworked to promote a specific brand or product. Balloons provide a perfect and proven advertising medium and companies have used this (and continue to do so) for over 25 years to gain low-cost high-quality exposure. Unfortunately, there are cases where a company will buy a balloon and then a year or two later, completely unrelated to the balloon, close a brand down resulting in an almost new balloon that is perfectly flyable being put into storage, from which, they very rarely reappearing or worse still, destroyed.

Virgin Cola is a prime example of this. In 1995 Richard Branson started his first attempt to fly a hot air balloon non-stop around the world, something which, at that point had never been achieved. Virgin Cola had been launched the previous year and to push the brand in an attempt to win a market share from rivals Coca-Cola and Pepsi, Virgin made the decision to brand the large fuel cylinders as Virgin Cola Cans and purchased a small 21,000 cubic foot cloudhopper, shaped to look like the planned ’round the world balloon. Read more